Sassy Jones
Sassy Jones is America's fastest-growing retailer selling accessories, stationery, ready-to-wear fashion, and beauty products. As their in-house creative designer, I took on various projects, from business cards and emails to fashion prints and package design. I've curated a collection of my work from my time at Sassy Jones below.
Packaging
In the summer of 2021, Sassy Jones launched their full beauty line. The “Makemba” and “Birthday Suit” palettes were two of the three eyeshadow palettes in the initial launch. I was tasked with creating an original design for the palettes, I started my process by illustrating on Procreate, and created the final packaging below.
Emails
In support of various sales and product launches, I designed weekly emails with the goal of high conversion. I worked in close collaboration with the marketing team to keep track of performance for effective design practices.
Sassy Jones releases seasonal magazines to promote new products. I was in charge of creating the look and feel of print materials and executing the design. I also redesigned business cards for the staff and leadership team.
