blk. water

blk. water is for individuals who diverge from the status quo, it's a statement.

The main challenge with blk. is that it is starkly different from any other water or health beverage, both in looks and context. We created three spreads geared towards young adults and millennials who are both health and style conscious. These spreads are meant to feel at home in magazines such as DAZED, Paper, or Juxtapoz.

Art Director: Kelly Reyes

Copywriter/Strategist: Cristian Castiglia

Recognition: Featured in the 5th Edition of 'Advertising Creative: Strategy, Copy, and Design'