Chevrolet

We recreated Chevrolet’s iconic logo out of different objects to tell a story. Chevy has historically been associated with American heritage, so we chose to tell their story through three different regions of the country.

Rather than using car parts, we handcrafted organic compositions representative of these three distinct American regions: The Northwest coast, Southwest deserts, and Southeast beaches. Each of these different but equally recognizable regions shows one where Chevy can take them, not what it's made of.

Art Director/Copywriter: Kelly Reyes + Elijah Vaughn